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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
“One of the things we like to do is go beyond the KPIs, the metrics, to talk about the impact of those results. What did it mean that they got 10% more traffic? What was made possible by that? What did it change for them?”
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
