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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
Chris Cooper, Content Marketing Director at EverCommerce
Content Bounce House
36 minutes
3 years ago
Chris Cooper, Content Marketing Director at EverCommerce
"When I was teaching writing, I started every writing lesson with audience and purpose because kids needed that. And that's the first thing that shows up in my briefs as well: Who is it for? And what are we trying to do?"
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
