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"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
"We measure input rather than output. We measure things that are in our control. ...Things like sessions and impressions and clicks, we measure them for sure, but we understand that the input is more important there and that often if we're seeing a drop or an increase, we can trace it back to input."
Content Bounce House
"That's just kind of the nature of content marketing: you publish a lot of stuff that doesn't work. And you just kind of have to be okay with it."
