Content and Conversation: Organic Growth Insights from Siege Media
Siege Media
108 episodes
1 week ago
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
All content for Content and Conversation: Organic Growth Insights from Siege Media is the property of Siege Media and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
Is Technical SEO Dying? + What to Do Instead w/ Eli Schwartz
Content and Conversation: Organic Growth Insights from Siege Media
48 minutes 7 seconds
7 months ago
Is Technical SEO Dying? + What to Do Instead w/ Eli Schwartz
Ross welcomes Eli Schwartz, author of Product-Led SEO , to unpack the evolving role of SEO in a world shaped by AI, shifting perceptions, and organizational challenges.
Eli dives into why SEO is being deprioritized, what companies are getting wrong, and how product-led SEO is the path forward.
They cover layoffs, agency churn, the role of growth teams, and why most companies shouldn’t do SEO at all.
Show Notes:
00:00 Welcome Back Eli & The Current Pulse on Search
00:53 Marketing Layoffs & Volatility in SEO
02:31 Why SEO Struggles to Defend Its Value
05:49 AI Search vs Traditional SEO — What Actually Changes?
07:58 Are We Just Rebranding SEO?
09:27 Visibility, Links & Human-Like Search Engines
12:50 The Problem With “AI SEO” Hype
14:45 Why Edge Case SEO Will Die Fast
18:19 Why “Technical SEO” Isn’t a Moat Anymore
22:06 The AI Content Misstep: Spam at Scale
24:27 The New SEO: Blending Human + AI + Product
28:11 Your Product Has to Be Good Now — Period
29:20 Revisiting the Book: What Eli Would Update
30:20 The Spicy Take: Most Companies Shouldn’t Do SEO
35:03 How to Evaluate if SEO is Right for You
38:45 The “Tax Preparer” Problem With Agencies
41:06 If You’ve Fired 3 SEO Agencies… It’s You
43:20 The SEO Funnel Needs the Right Org Buy-In
46:01 Growth & Product Titles Are the Key
47:28 The Sales Enablement Side of SEO
50:30 Content Strategy vs Keyword Volume Obsession
51:40 The Non-Apocalypse of AI
55:04 The Real AI Shift Will Be Gradual
56:01 How to Actually Execute Product SEO
59:49 Final Thoughts & Where to Follow Eli
Show Links:
Eli’s Newsletter: https://www.productledseo.com/
Eli’s Book on Amazon: https://www.amazon.com/dp/B091D572ZL
Eli on LinkedIn: https://www.linkedin.com/in/schwartze
Content and Conversation: Organic Growth Insights from Siege Media
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
