Content and Conversation: Organic Growth Insights from Siege Media
Siege Media
108 episodes
1 week ago
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
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Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal
Content and Conversation: Organic Growth Insights from Siege Media
50 minutes 15 seconds
4 months ago
AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal
Josh Blyskal, AEO Engineer at Profound, joins Ross Hudgens to dive deep into the emerging world of AI-native search optimization—and how brands can win visibility across platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
They unpack Profound’s Conversation Explorer, fresh data on generative search intent, and the real-world tactics that drive clicks in the new AI-dominated SERP. From schema tips to 2025 URL hacks and LMS.txt files, this is the tactical roadmap for modern marketers navigating the future of search.
Show Notes
0:08 – Why AI-native visibility is heating up
1:00 – Profound's Series A and platform momentum
2:15 – The moment for AI search is here
4:40 – How Profound built the largest dataset of answer engine queries
7:12 – New ad tech categories marketers aren’t tracking
9:40 – What “generative” search intent actually looks like
11:25 – Tools vs. blogs: what answer engines really cite
13:00 – Why traffic quality from AI sources is insanely high
15:05 – The rise of sponsored AI queries (and what to do about it)
16:50 – How to future-proof your site for ChatGPT + Perplexity
20:00 – Listicles dominate AI search—here’s why
22:30 – What Bing has to do with ChatGPT visibility
24:00 – URL strategies for boosting citations
28:40 – Semantic chunking and structured answers for pickup
31:00 – 2025 SEO hacks: title tags, slugs, and metadata tips
33:45 – Schema markup that actually works (hint: authorship)
36:00 – How freshness impacts AI citation cycles
39:20 – LMS.txt and LMS-fulltext: the new crawl frontier
41:10 – Why answer engines could free up web creativity
43:30 – Commercial landing pages are the future of evergreen visibility
46:00 – Profound’s upcoming launch: actions and content briefs
48:30 – Pricing, access, and how to get started with Profound
Show Links
Josh Blyskal on LinkedIn: https://www.linkedin.com/in/joshua-blyskal/](https://www.linkedin.com/in/joshua-blyskal/
What content do AI engines like: https://www.xfunnel.ai/blog/what-content-type-ai-engines-like
Profound: https://www.tryprofound.com/
Content and Conversation: Organic Growth Insights from Siege Media
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
