Craig Deahl and David Roa worked in advertising out of One World Trade. A passion for coffee and an idea led the two of them down a rabbit hole which ended up with the two of them starting a coffee business. With 0 experience in coffee let alone any food company period, they faced an uphill battle, but one that could be taken on by learning and experimenting as much as possible.

In this episode we run through the idea up to the first actions of starting Superlost. We will get into more details in future episodes around every step it takes to start a food and beverage company (in NYC).

@superlostcoffee on IG (we respond to every message personally)