The Evolution of Demographics & Market Research (ft. Gary Menger)

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Consumer Code

Spatial.ai

18 episodes

3 days ago

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

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The Evolution of Demographics & Market Research (ft. Gary Menger)

Consumer Code

45 minutes 40 seconds

4 months ago

The Evolution of Demographics & Market Research (ft. Gary Menger)

In this episode, Gary Menger, founder of Applied Geographic Solutions, shares his journey from a young geography enthusiast to a pioneer in the field of demographics and market research. He discusses his early fascination with maps, his transition from academia to the industry, and the significant impact of CompuSearch on retail research. Gary elaborates on the evolution of demographic data, the importance of understanding trade areas, and his collaboration with Experian to build the Mosaic segmentation system. Throughout the conversation, he emphasizes the need for innovation in data analysis and the integration of human intuition with data-driven insights.Chapters:(00:00) Intro(01:24) Gary's Early Interest With Geography(03:45) CompuSearch(21:33) Meeting Richard Webber(25:47) GDSS(29:18) Urban Decision Systems(34:43) Applied Geographic Solutions(36:23) Building Mosaic segmentation system(40:56) Collaborating with ExperianAbout AGS:Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area demographic data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge tools.Learn more about Gary Menger and AGS at https://appliedgeographic.com/Listen to Consumer Code on: Spotify | Apple | YouTube

Follow Lyden Foust on: LinkedIn | Instagram

About Spatial.ai:

Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.

Learn more at spatial.ai or schedule a free 30-minute demo.