The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

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Consumer Code

Spatial.ai

18 episodes

4 days ago

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

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The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

Consumer Code

1 hour 6 minutes 2 seconds

3 months ago

The 9-Step Masterclass In Merchandise Localization (ft. Karlyn Mattson)

In this episode, Karlyn Mattson, a merchandising expert, discusses the intricacies of retail merchandising, focusing on the importance of localization, data analysis, and effective communication. She emphasizes the need for retailers to understand their customers deeply and to adapt their strategies based on data insights. Karlyn also shares her experiences from various retail giants and highlights the future of merchandising in the context of technological advancements like AI.Chapters:(00:00) Introduction to Retail Merchandising & Localization(02:22) Key Challenges in Modern Merchandising(04:11) The Power of Communication(05:58) Localizing Product Mix & Strategy(09:36) Understanding Customers Through Data(13:32) Measuring & Iterating Localization Success(44:40) The Synergy of Merchandising and Marketing(57:20) The Future: AI, Data, and Customer Experience

Follow Karlyn Mattson on LinkedIn

Listen to Consumer Code on: Spotify | Apple | YouTube

Follow Lyden Foust on: LinkedIn | Instagram

About Spatial.ai:

Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.
Learn more at spatial.ai or schedule a free 30-minute demo.