"The 10 Things" Framework For Retail Growth (ft. Ashley Robinson)

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Consumer Code

Spatial.ai

18 episodes

4 days ago

The Consumer Code podcast explores the world of retail through the lens of ethnography, cartography, demography, and the economy. On each episode, Lyden Foust, CEO of Spatial.ai, interviews industry leaders about the economic and cultural trends shaping the consumer landscape today.

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"The 10 Things" Framework For Retail Growth (ft. Ashley Robinson)

Consumer Code

59 minutes 47 seconds

7 months ago

"The 10 Things" Framework For Retail Growth (ft. Ashley Robinson)

In this episode, Ashley Robinson, CEO of Seeker Group, discusses her extensive experience in retail real estate and the creation of the Seeker Group. She elaborates on the '10 Things' methodology for retail expansion, emphasizing the importance of a holistic approach that combines art and science in decision-making. The discussion covers various aspects of market strategy, including market build-out, customer pools, sequencing, multi-unit efficiencies, and more. Ashley shares insights on the significance of curiosity in business and personal relationships, highlighting the need for a proactive approach to learning from setbacks.Chapters:(00:00) Understanding Seeker's Methodology for Retail Expansion(06:22) The Importance of Market Build-Out and Sequencing(09:14) Determining Market Potential and Customer Pools(11:56) Sequencing Strategy in Market Expansion(15:54) Multi-Unit Efficiencies and Operational Considerations(20:00) Consumer Perception and Brand Alignment(24:05) Top Line Revenue and Its Challenges(29:58) Construction Costs and Market Indexing(32:57) Competition and Market Share Dynamics(34:02) Market Share and Competition Analysis(36:13) Identifying True Competitors(39:31) Understanding Labor and Business Climate(47:04) Occupancy Costs and Real Estate Decisions(48:54) Cost of Goods Sold (COGS) and Distribution(50:58) Profitability and Strategic Modeling(54:31) Learning from Setbacks and Philosophy of CuriosityLearn more about The Seeker Group.

Follow Ashley Robinson on: LinkedInListen to Consumer Code on: Spotify | Apple | YouTube

Follow Lyden Foust on: LinkedIn | Instagram

About Spatial.ai:

Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.

Learn more at spatial.ai or schedule a free 30-minute demo.