We had the opportunity to interview Karla Sayler for our podcast. Karla is an entrepreneur who started out as a Nurse at St. Alexis Hospital. Karla now owns Dermacare Clinic, which is a skincare clinic. She is also in real estate renovating and renting out properties. With her 14 years of experience she has encountered some bumps in the road but now came out on top. Throughout the interview we learned about the ways the two businesses are different and how she manages them both. She talked about what marketing strategies work and how consumer behavior can change depending on the target market. We also touched on habitual buying behavior and how she uses the relationships and trust she has built to make her customers choices easy and effortless to keep coming back. She believes strongly in networking yourself to have a further reach in your community and in turn have more people to come to you as customers. It is important to reach customers on all platforms such as social media, print ads, word of mouth, etc. We really enjoyed talking with Karla and got to more about the world of the business and marketing mix. We hope you enjoy listening to our podcast! Please subscribe to Consumer Behavior conversations!