The Indian election campaign has undergone a process of "professionalization" in recent years, as evidenced by the increasing role of professional campaign managers, public relations specialists and political advisory firms in electoral politics.Prashant Kishor, the so-called “master strategist” behind the BJP's victory in the 2014 parliamentary elections, and his organizations (CAG & IPAC) are paradigmatic examples of this “professionalization of politics”. What explains the meteoric rise of political advisers in India? Tune in to find out! Credits : Archita Jain and Abhijai Chaturvedi