Do you remember your vacation, what do you remember? Perhaps you remember a beautiful view or a tragic event. Whether the memories are happy or miserable, your overall impression of your last vacation is likely featured by a few particularly strong moments. 

The peak-end rule is a cognitive bias that impacts how people remember past events. Intense positive or negative moments (the “peaks”) and the final moments of an experience (the “end”) are heavily weighted in our mental calculus.

We remember experiences in our lives as a series of snapshots rather than a complete catalogue of events. Our minds quickly average the moments that most stand out in our memories to form our opinion of the past. The most emotionally intense points of an experience and the end of that experience are heavily weighted in how we remember an event.

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