180 Degrees Consulting DDUC brings to you this new episode wherein we will be looking at how an existing business adapted to the circumstances brought about by the pandemic and emerged as a winner.

There are no secrets to success. It is the result of preparation, hard work, and learning. And the story of Amul very well explains it.

The cooperative was formed in 1946, as a response to the exploitation of marginal milk producers by traders and agents in small cities, today, is a household name offering a wide range of diaries and dairy-related products. When the pandemic struck and the lockdown was announced, though the dairy sector was allowed to operate with certain restrictions as milk comes under the category of essential goods, it faced a number of hurdles in the way.

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