Photographer, videographer, and Bridger Digital founder John Kakuk joins Constructive to talk about the power of storytelling in construction. We dive into his unique path from creative work to construction, why authentic voices beat cookie-cutter marketing, and how companies can avoid becoming a commodity. John also shares insights on using AI for content ideation, building trust over price, and why community and honesty matter more than chasing the bottom line. Whether you’re an owner, builder, or creative, this episode will challenge how you think about marketing and relationships in the construction industry.