In this conversation, Jackie Guilbault, Sr. Product Marketing Manager at Document Crunch shares her unique journey into the construction tech industry, emphasizing the importance of field experience, curiosity, and effective storytelling in marketing. The discussion covers various aspects of construction roles, the significance of mentorship, and the evolving landscape of hiring practices. Jackie highlights the need for authenticity in marketing, particularly in an industry often misunderstood as being behind in technology. The conversation concludes with advice for newcomers, especially women, entering the construction field, advocating for humility and a willingness to learn.