The construction industry doesn’t have a labor problem, it has a marketing problem.
In this episode of Construction Champions, host Ron Nussbaum talks with JJ Owen, Executive Director of the Skilled Careers Coalition, and Jennifer Wilkerson, Vice President of NCCER, about how we can rebuild the reputation of construction and inspire the next generation of builders.
They discuss how social media storytelling, mentorship, and authentic on-the-job content are transforming how Gen Z and Gen Alpha view the trades and how every contractor can get involved.
What You’ll Learn in This Episode
Why construction doesn’t need hype, it needs authenticity
How to make the trades aspirational again through real storytelling
How TikTok & YouTube creators are reshaping recruitment
The “Tool Belt Generation” what Gen Z really thinks about the trades
How to connect contractors directly with local schools
Why apprenticeships are the real four-year degreeThe massive opportunity for parents, coaches, and mentors to help
How to turn awareness into long-term careers and pride in building America
Learn more:
https://skilledcareers.org
https://www.nccer.org
FREE Skool group!https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23
Listen on Wreaths Across America RadioMondays at 2pm ET and Saturdays at 8pm ET
https://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadio
Connect
Ron
https://www.linkedin.com/in/ron-nussbaum
https://www.ron-nussbaum.com/
BuilderComs: The Client Communication Hub for Construction
https://www.buildercoms.com/
Website
https://www.constructionchampionspodcast.com/