Welcome back! Today I sit down with Nick Alter, a growth operator and community builder who helps founders get unstuck and build businesses that actually last. We dig into why real, in-person community matters more than ever, how to ask “What do you really want?” until you get the honest answer, and why most founders stall because they’re selling themselves—not a clear, repeatable offer.
We also break down a simple definition of marketing, the stages of market for what you sell, and how to win your position without drowning in shiny tactics or AI hype.
Key Highlights:
- Community / Algorithms: Tech is useful, but real momentum comes from rooms, reps, and relationships you actually have.
- Start with Desire: The most important question: What do you want? Ask it again until the conflicting goals surface.
- What You Sell (Really): If you’re the product, you’ll hit a ceiling. Define a guaranteed outcome and a uniquely better way to deliver it.
- Marketing, Reframed: “The actions we take to win our position at market.” Align around outcomes (awareness, consideration, engagement, sold)—not activities.
- Stages of Market: Know where your offer is in its lifecycle so you stop applying the wrong playbook at the wrong time.
- AI Is a Tool, Not a Trust Engine: Use it to amplify delivery, not replace authenticity, proof, and human connection.
- Do Less, Win More: Most businesses fail from doing too much. Remove noise, focus on the one priority, then build processes around it.
- Founders Need a Best Friend: Sanity checks, scar tissue, and a map beat random tactics. Get guidance from people who’ve actually shipped and stumbled.
Final Thoughts:
Sustainable growth isn’t about louder tactics—it’s about clearer promises, tighter focus, and deeper community. Slow down, define what you really sell, and align your actions to win your position in the market. If this hit home, share it with a founder who needs a strategic reset and leave a quick review.
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