In this episode of Conservation Stories, host Tillery Timmons-Sims talks with Claude Corcos of Netafim, a global leader in drip irrigation, about the evolution and future of precision water management in agriculture. Claude shares his journey from upstate New York to working with farms across North America and explains how Netafim has revolutionized irrigation with subsurface drip systems—designed to deliver water and nutrients directly to crop roots with unmatched efficiency. The conversation dives into the benefits of drip irrigation for water conservation, crop yield improvement, and adaptability in semi-arid regions like West Texas. Claude highlights how technology—such as soil moisture sensors and crop imaging—integrates with irrigation systems to optimize timing and reduce waste. The episode also explores a groundbreaking new frontier: the potential to use recycled produced water from oil and gas operations as a viable irrigation source. Backed by lab analysis and promising early results, Claude and Tillery discuss how these efforts could provide a game-changing new water supply for agriculture in drought-prone areas. From lawn systems to large-scale farms, from cotton fields to native grass restoration, this episode offers a wide-ranging look at water innovation, policy, and the role of farmer education in maximizing long-term sustainability. It’s a must-listen for growers, conservationists, and anyone interested in how agricultural technology can help secure the future of food and fiber.   More about our guests:  Claude CorcosSenior DirectorStrategy & Business Development for Netafim   LinkedIn Twitter Instagram Facebook YouTube   Netafim USA Website   For more information about SARA, please visit sara-conservation.com Support the Conservation Stories Podcast Follow SARA for more updates  •  Instagram  •  Facebook  •  LinkedIn •  X/Twitter Conservation Stories is presented by The Sandhills Area Research Association (SARA). Subscribe now to hear all the interviews. Upcoming Episodes Include: • Bridget Scanlon Research Professor University of Texas at Austin• Todd Baughman Center Director Texas A&M AgriLife Research & Extension Center• Jane Dever, Professor and Director, Clemson University Pee Dee Research and Education Center