Everything You Need for JTBD (Jobs to be Done) for Founders & Product Designers

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Conscious Tech

Sera Tajima

59 episodes

1 week ago

Deeptech intel from the investors and founders building breakthrough climate technologies. Hosted by Sera Tajima, deep tech investor with a portfolio of startups valued at $3.6B+ co-invested alongside VCs like Lowercarbon Capital and Planet A Ventures.

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Everything You Need for JTBD (Jobs to be Done) for Founders & Product Designers

Conscious Tech

35 minutes 5 seconds

10 months ago

Everything You Need for JTBD (Jobs to be Done) for Founders & Product Designers

The most comprehensive guide on the internet for Jobs to Be Done (JTBD).

Join Conscious Technology: ⁠⁠⁠⁠https://seratajima.substack.com/⁠⁠⁠ ⚡️

(00:00:00) Introduction(00:00:40) Why companies are dying quicker(00:01:53) Why I like JTBD(00:02:45) People are trying to progress in life(00:03:37) The process of creative disruption(00:04:39) Customers inadvertently lie(00:05:30) JTBD theory and practice(00:09:05) Examples of 3 dimensions(00:10:48) Tony Ulwick's 9 tenets of JTBD(00:12:22) Incorporate JTBD into Your Process(00:13:59) Investigate beyond the superficial layer(00:16:06) 1. Define your market(00:17:15) 2. UX Research(00:22:59) 3. Synthesize your research(00:23:41) 4. Map the job(00:24:22) 5. Identify customer needs (example with ChatGPT and Claude)(00:25:29) 6. Create JTBD statements(00:26:28) 7. Ideate solutions(00:27:12) 8. Prioritization and planning(00:28:19) 9. Design and test(00:29:19) 10. Refine and measure impact(00:30:17) Bob Moesta's Case study(00:32:52) FAQ