What if marketing changes from putting profits at the forefront to putting people and the planet first?
In this episode, Daiva Dominyka is joined by Megan Thudium, founder of Content for Good & Co., for an inspiring and honest conversation about reshaping marketing.
From walking away from B2B tech work in search of meaning to building a purpose-led agency, Megan shares her personal journey into eco-marketing and the mindset shifts that followed.
Together, they explore what is effective climate communication, how to balance urgent truth-telling with informed hope, and why we need to redefine what activism means in the marketing world.
They also dive into how small, intentional choices within your role can create real impact, and why community, creativity, and courage are essential to transforming the industry from the inside out.
Whether you're a marketer, strategist, or creative asking, “Is there a better way to do this?”, this episode offers a grounded, practical, and deeply motivating perspective.
🎧 Tune in to learn how to align your work with your values — without sacrificing effectiveness, creativity, or purpose.
- "Informed optimism is based on scientific understanding and realistic outcomes. So, for example, you’re optimistic about the type of future we can build if we reach all these sustainability goals… but that’s based on strategies that are already working.”
- “Marketing can be so much more. We can push so many higher limits. And we can create a movement, we can create vision, we can encourage people to build this better world that has so much potential there.”
- “So how can we change the idea of activism and in the sense of activating people to take action? And what does that look like? And that's where I think sustainable marketing and messaging is really important here is moving this narrative away from sustainability has to be perfect. Sustainability is only for the elite. It's luxurious. Sustainability is, you gotta do it because the world is falling apart, and it's your responsibility. And more towards a form of optimism, hope-based communication where this is the world we're building together.”
- “I would love to reconnect to that passion again for what makes marketers and creatives love what they do. Because that essence is really what we need in conscious sustainable marketing to drive that movement forward. At the end of the day, belonging, connection, empathy, and impact are all the beautiful sides of humanity.”
- “I think I don't have all the right answers, but I do think one important piece is this act of rebellion and activism of engaging and building out communities on the things that matter most to us and then using it as an amplifying effect.”
Episode Breakdown:
00:58: Megan Thudium’s path to eco-friendly marketing
08:01: Crafting climate messages that resonate
12:32: Finding the sweet spot when truth meets hope in climate talk
19:49: Driving change through marketing
26:50: Creating community to power climate action
29:41: Rethinking marketing and how to design for a sustainable future
