How can we reduce our email marketing carbon footprint and get results?

In this episode, Daiva Dominyka is joined by James Gill, co-founder of EcoSend, for a deep and honest conversation about building a sustainable email marketing software rooted in transparency, trust, and climate responsibility.

From launching the world’s first climate-conscious email marketing platform to championing a “send fewer but better” philosophy, James Gill shares the mindset shifts and lessons behind building a business that supports both marketers and the planet.

We unpack why vanity metrics are holding businesses back, how segmentation and automation can be forces for good, and why trust is impossible without transparency, especially when sustainability is part of your brand promise.

Whether you're a marketer, founder, or creative trying to make more conscious choices, this episode is filled with practical advice and a reminder that you’re not alone in striving for better.

Tune in to learn how to align your marketing with your values without sacrificing performance or purpose. 🎧 

Inspiring Quotes by James Gill:

• “No one has it all figured out. This whole path of trying to become a more sustainable or even regenerative business. It’s messy. But what matters is that we own our mistakes, correct them, and share those learnings. That’s how we move forward.”
• "The time of individuality, I think, is done. We’re at the point in the climate crisis where, if we keep playing this big ego game — like ‘look how amazing I am’ — it’s just not going to go anywhere. The world needs collaboration, not competition for who’s the most sustainable.”
• “I really believe in the ‘less but better’ approach when it comes to email marketing. We don’t want to be the email police telling people what they can and can’t do, but we do think that so many brands are sending emails that just don’t need to exist. If we can help reduce that, that’s a good thing — for the planet, and for people’s inboxes.” 
• “It still shocks me that in 2025, people are doing email the same way they did in 1995. Segmentation, automation — these things shouldn’t be scary. But for many marketers, they still are. Part of our mission with EcoSend is just making these ideas more accessible, less intimidating.”
• “Before we even think about email campaigns, we always ask: what’s the goal? Why are we doing this? Too often, people send emails because it’s what they’ve always done, or because someone told them to. But if there’s no purpose, you’re just adding noise.”

Episode Breakdown:

01:01 The birth of Ecosend and its mission

03:01 Understanding email waste and its impact

07:11 The connection between digital actions and environmental impact

11:49 Ecosend’s approach to offsetting carbon footprint

13:02 The importance of transparency and trust in sustainability 

19:12 Ethical email marketing: less is more

27:56 Balancing marketing ethics with consumption

29:29 Building community through conscious marketing