Ever wondered how to make your creative work more environmentally responsible?
In a special in-person recording from a London studio, Daiva Dominyka is joined by Suzie Mills, Clean Creatives ambassador and CEO, Co-founder, & Director of Oxygen Communications, about her journey from corporate advertising to building a mission-driven agency.
Discover the key differences in work culture that fueled her creativity and morale, and learn about the crucial mission of Clean Creatives in challenging the advertising industry's ties to fossil fuels.
Join us to explore the ethical dilemmas faced by creatives working with polluting industries and provide actionable steps you can take to align your career with brands that prioritize environmental impact.
Tune in for insights on creating a supportive work environment and making a tangible difference through your creative skills.
Inspiring Quotes:
“I’d go into these rooms of like 20 men with one client, and you had to sometimes literally shout to be heard. It was a really toxic environment.”
“That desire to want to do good because you're being respected or that you've got the freedom to come up with ideas and no one's gonna say, well that's a stupid idea. Yeah, why not give it a try and see if it works or not? You know, that just gives you such a sense of purpose.”
“Like I say, I think there's so much sort of greenwashing that has gone on as well. Back in the seventies, these ad agencies knew what they were doing and they knew what the harm was..”
Episode Breakdown:
01:30 Suzy Mills’ journey from corporate to mission-driven agency
04:21 Navigating gender dynamics in advertising
09:10 Transitioning to Oxford HR and its impact
13:50 Joining Clean Creatives: Mission and values
17:02 Debating on working with fossil fuel companies
19:22 Exploring the role of creatives in climate action
21:22 Building community and collaboration in marketing
25:12 Reflecting on personal motivation and future aspirations