#5 Sustainable Marketing Compass: the framework driving systemic change in marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/f2/a9/7b/f2a97bc3-781d-9369-e1e2-6ea4d7cd59ab/mza_2951800993810717993.jpg/600x600bb.jpg

Conscious Marketing Movement

9 episodes

3 days ago

The Conscious Marketing Movement podcast brings you thought-provoking conversations to challenge traditional marketing practices and inspire a new paradigm shaping the future of marketing for a better tomorrow. In our first season, we explore how marketing can drive climate action, featuring insightful discussions with changemakers. Learn more about our movement at https://conscious-marketing-movement.com/

Marketing

Business

RSS

All content for Conscious Marketing Movement is the property of Conscious Marketing Movement and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41909250/41909250-1732470174934-6a01e56fa562d.jpg

#5 Sustainable Marketing Compass: the framework driving systemic change in marketing

Conscious Marketing Movement

31 minutes 25 seconds

9 months ago

#5 Sustainable Marketing Compass: the framework driving systemic change in marketing

What is Sustainable Marketing — and what is it not?

Amidst growing environmental regulations and public concern demand, we are witnessing the rise of sustainable marketing practices. Yet, sustainable marketing goes far beyond simply communicating a company’s sustainability goals; it calls for a fundamental shift in the entire marketing industry.

In this episode, Daiva Dominyka is joined by Alexis Eyre, a Sustainable Marketing expert and co-author of the book "Sustainable Marketing Compass". Alexis explains the framework - a strategic foundation for embedding sustainability at the heart of marketing.

Join us as we learn how marketers can change the industry for good by shifting away from a solely commercial focus and driving performance across commercial, environmental, and societal targets.

This one is full of teachings, so make sure you have a pen and paper and a focused space to listen.

Inspiring Quotes:

"Marketing has just got it so wrong... But marketing's huge behaviour-changing capability and ability to be some of the most effective communicators in the world got us into this mess, but can also absolutely get us out of this mess."
"Redefine what success looks like for marketing... Moving away from a commercial focus and really focusing on how to drive performance across commercial, environmental, and societal targets."
"There’s none of us and them. It’s about collaboration and partnership to drive change."
"Every single time just one person suddenly twigging the change required, especially influential people who start to use their voice—that for me is huge."
"We need to move marketing away from treating people as numbers and data to seeing them as citizens with a duty of care."
"The more people that join the movement, especially those with massive influence, the faster this industry will change."

Episode Breakdown:

01:04 Get clarity on what sustainable marketing is and what it’s not

07:12 Get to know Alexis Eyre's journey to sustainability

12:02 Take a moment to study the Sustainable Marketing Compass framework

23:19 Learn how you can implement the framework in your marketing

28:03 Hear about available resources to learn more about the sustainable marketing compass framework.