How can a designer discover their role in driving climate action?
In this third episode, Akhila Kosaraju, co-founder of What If Design, joins Conscious Marketing Movement Podcast host Daiva Dominyka to explore her journey from architecture to leading impactful climate tech campaigns and why she believes a human-centred approach to design is essential for climate action.
Inspiring Quotes:
“We want everything to be convenient. We want the world to be oriented towards humans despite many different species... But I think the thesis that I have is that it can also be a part of the solution.” — Akhila Kosaraju
“Sustainable design needs to have longevity, whether that's due to the kind of resources it uses or the kind of people it serves. It has to be something that people really want to use, and that can exist over time.” — Akhila Kosaraju
“Market research is one of those steps that I think a lot of entrepreneurs want to kind of skip and just make things happen. But it's so necessary because we also talk about not creating fake needs but serving what the existing needs are.” — Daiva Dominyka
“It's not only the biggest challenge of our lifetime, but it's also the biggest opportunity... We need to reimagine everything, which means that there are many opportunities to innovate sustainably.” — Akhila Kosaraju
“It's really important for us to take a step back, come back to our human nature, to go back into nature and keep connection, keep being with one another and helping each other out.” — Daiva Dominyka
Episode Breakdown:
00:00 — Discover Akhila’s journey from studying architecture to founding her sustainable design agency
06:08 — Learn why market research is important in the climate tech industry
12:02 — Understand what sustainable design is and why it matters
17:04 — Discover real-life examples of using a human-centred approach in climate work
20:51 — Get practical tips and advice for designers who want to work in climate projects
P.S. Watch the episode on the Spotify app to catch the video too!
P.P.S. Want to know more about the Conscious Mind Summit? Visit conscious-mind-summit.com for all the details.
