How can we approach marketing differently? How can we move away from manipulative tactics and take a more conscious approach?
In the first episode, Conscious Marketing Movement founder Claudia Guerreiro joins host Daiva Dominyka to discuss why mainstream marketing is harmful and introduces the solution — conscious marketing and its basis.
Inspiring Quotes:
"Conscious marketing is all about clarity, choice, consent, calmness, and compassion. There are five C's of conscious marketing, and this is what we really do differently." — Claudia
"Before promoting your services, focus on the three P's: product, purpose, and people. What is your purpose? Why do you exist in the first place? What is the purpose of your company? What are you putting out there in the world? Is it really needed? Is it really purposeful?." — Daiva
"Sometimes there's this idea that conscious marketing is anti-growth. No, it's just we are not about growth at all costs. So for us, it's very important that we achieve those results." — Claudia
Episode Breakdown:
00:00 — Discover the mission of the Conscious Marketing Movement.
05:00 — Learn what conscious marketing means and how it can benefit your business.
16:00 — Explore common challenges in conscious marketing and how to overcome them.
23:00 — Understand how to integrate sustainability into your marketing strategy and prepare for the future.
28:00 — Stay motivated and hopeful
P.S. Watch the episode on the Spotify app to catch the video too!
