In this episode, I finally introduce the man behind the curtain — my best friend, business partner, and now official cohost of the show, Matthew Finlin.We crack open his story: from getting his teeth kicked in doing door-to-door sales, to building high-performing sales teams, to realizing that most sales problems aren’t sales problems — they’re nervous system problems, trauma response problems, “I hate being seen on the internet” problems.We talk about:⚡️The real reason you feel like a fraud (and when you might actually be one)⚡️Why so many online coaches and consultants are paralyzed around content, money, or momentum — even after years in the game⚡️How the energetics of sales mirror dating (and how being needy repels both clients and lovers)⚡️What it actually means to “do mindset work,” and why without rock-solid systems, it’s just another dopamine-drip distraction⚡️The difference between hustling and executing⚡️And why your fear of being cringe is the only thing stopping your coaching business from hitting $12–25k/monthWe also get honest about the spiritual undertones of business — why sales can feel like spiritual warfare, and how content is often where your childhood wounds show up to scream.If this episode stings a little, good. That means it’s working.Matthew and I run QX Coaching, where we help online coaches and consultants streamline their offers, ditch hustle culture, and build simple marketing systems that actually convert — no fluff, no complicated 47 step funnels, no fake urgency.If you're tired of playing small or hiding behind another rebrand, shoot us a DM on Instagram:Anthony: www.instagram.com/anthony.manueleMatthew: www.instagram.com/matthewfinlinWant to dig into the self mastery side of business? Join the Collective Individuation Group, which has resources on time management, reclaiming your fragmented focus, optimizing your physiology with pro-metabolic protocols, and a community of people who are getting together to do the work:https://www.skool.com/collectiveindividuation/about