In this episode of Connection Request, Joel Leeman sits down with Alex Lieberman, co-founder of Morning Brew and StoryArb, for a deep dive into the scrappy moves and creative strategies behind building companies. From cutting out superhero goggles from his underwear to scaling and selling Morning Brew, Alex shares candid insights into the art of storytelling, entrepreneurship, and why he stepped back from Morning Brew to launch his latest venture, StoryArb. Tune in to hear Alex’s take on building in public, finding the right balance between creating and building, and his vision for the future of content. Plus, a sneak peek into his Pixar movie idea and a rapid-fire Q&A that showcases his wit and wisdom. This episode is a must-listen for aspiring entrepreneurs, content creators, and anyone curious about the journey of building businesses that last. ABOUT THE SHOW Connection Request is a platform to explore ideas related to creative entrepreneurship, purpose, and the future of work. Hosted by Joel Leeman and produced by Vivace Studios, the podcast features in-depth conversations with creatives, leaders, and entrepreneurs offering listeners a mix of practical insights and personal reflections. The companion newsletter is Joel’s reflective space to build in public and reflect on creativity, connection, and innovation. Follow @connectionrequest on Instagram, Twitter, TikTok, LinkedIn, YouTube, and podcast platforms everywhere. To pitch the show, email m@vivacecontent.com. New episodes are released every Friday. ☕️ Connection Request is presented by SK Coffee, a specialty coffee roaster, based in Minnesota, shipping worldwide. Learn more: https://bit.ly/skconnection VIVACE STUDIOS Vivace Studios makes media for the internet and is part of Vivace, a b2b global creative studio and consultancy.