Companies continually talk about how they strive to create a great and memorable customer experience, and that they want to “wow” their customers. But what exactly does this mean? How important is being “wowed” to customers? And what role does traditional customer service play in this concept, particularly when dealing with technical products and technical audiences? In this episode of "Connecting the Lines," we discuss these topics with Miranda Tomac and Nimra Khan-Ewanko, two guests who have a ton of real-life experience in these areas.