Laurie Schultz – Principal & Co-Founder, Avenue / Viva Bene
Laurie returns to share what she’s learned from the frontlines of creating proactive, wellness-focused communities for today’s active adults.
Timestamps
00:31 – Welcome back, Laurie Schultz: change maker and visionary
01:24 – The evolution from “senior” to “boomer” housing
03:15 – What today’s boomers want vs. past generations
04:21 – The reality of middle-market development and affordability
06:47 – “Accessible” living and creative development strategies
08:47 – Wellness trends shaping the future of senior living
11:48 – The vital role of technology and health data in community design
16:19 – Balancing autonomy, healthcare, and community
20:35 – Advice for operators: niche over everything
24:04 – Laurie’s call to action for industry collaboration
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Guest Bio:
Laurie Schultz is a change maker in the senior living space, co-founder of Avenue and its flagship concept Viva Bene. With deep experience in development, operations, and strategic partnerships, she’s helping redefine how boomers live well as they age.