In this episode, we get real about what matters most in senior living marketing; occupancy. Not lead counts. Not clicks. Actual move-ins.

Too many operators are still buying “leads” from sources that churn out looky-loos and window shoppers. That strategy? It’s broken. We break down why that is and what your marketing partner should be doing instead.

You’ll learn:

• Why most “lead-gen” metrics are a distraction

• What true occupancy-focused marketing looks like

• The non-negotiables your agency or in-house team should be delivering

• Real strategies that convert interest into residents—not just inquiries

If you’re responsible for census growth and tired of fluffy reports and vague promises, this one’s for you.

Let’s move beyond vanity metrics and talk about what really drives move-ins.

Drake Strategic: https://www.drakestrategic.com/