LinkedIn thought leadership (even in the age of AI)

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Connecting the dots

Precis Digital

5 episodes

2 weeks ago

"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.

Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.

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All content for Connecting the dots is the property of Precis Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

LinkedIn thought leadership (even in the age of AI)

Connecting the dots

44 minutes 52 seconds

2 weeks ago

LinkedIn thought leadership (even in the age of AI)

Still unsure how to build your personal brand on LinkedIn — especially in the AI era?

In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact.

🎙️ David Blinov, CEO at Precis Finland and founder of The F Company

🎙️ Göran Hellman, Head of Nordics at LinkedIn Marketing Solutions

🎙️ Stefania Casciari Carter, CMO at Precis

Takeaways

Building a personal brand still works — and it drives measurable revenue
AI can support content creation, but authenticity is the differentiator
Internal creator programmes outperform when tied to clear incentives
Video is the top-performing format for B2B engagement on LinkedIn
CEOs and executives are increasingly expected to show up online.

Chapters

00:00 Introduction to the Podcast and Guests

00:32 Building a Personal Brand on LinkedIn

03:42 The Role of AI in Content Creation

06:34 Authenticity and Vulnerability in Personal Branding

09:18 The Impact of Video Content on Engagement

12:11 Navigating the Challenges of Content Creation

15:12 The Importance of Personal Experience in Branding

18:05 Business Impact of Personal Branding on LinkedIn

23:12 Building Thought Leadership Programs

26:15 Engagement and Motivation in Programs

29:22 Internal vs. External Creator Programs

31:32 Measuring Success in Thought Leadership

33:55 Getting CEOs Involved on LinkedIn

38:04 B2B vs. B2C on LinkedIn

41:32 Quickfire Tips for Content Creation

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