"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
Is SEO dead? The future of search in an AI-driven world
AI-powered search is changing how people find information online – but does that mean SEO is dead? In this episode of Connecting the dots, we explore the future of search with:
🎙️ Lucy Perrott – Head of Growth at Bannerflow
🎙️ Kristina Bergwall – SEO Lead at Precis
🎙️ Simone Engbo Hansen – Global Content Lead at Precis
Together, they unpack how brands should rethink their search strategies in an AI-driven world.
Timestamps
00:00 Introduction – What this episode is all about
01:20 Meet the speakers – Who are Kristina and Lucy?
03:10 Is AI search a problem or an opportunity?
05:38 What is answer engine optimisation (AEO) and why does it matter?
08:57 How AI search differs from Google – and what brands should do
13:00 Is traditional SEO dead, or just evolving?
16:14 The role of digital PR and brand authority in search
20:18 Why SEO teams need to collaborate more with brand and PR teams
22:25 What marketers should do now to prepare for AI search
27:06 Speculations on the future – will AI search results be monetised?
30:35 Final thoughts – SEO is not dead, but it is changing
Key takeaways from the episode
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About Connecting the dots
Connecting the dots gives you clarity in the chaos of modern marketing. We present straight-talking insights on the trends that matter to marketers right now—powered by Precis’ expertise in data, media, creative, and technology.
Hosted on Acast. See acast.com/privacy for more information.
