Elfie isn’t just another health app.
It’s medically endorsed, ad-free, gamified, and already helping over 650,000 people manage chronic conditions like diabetes and hypertension.
Emilie Cristini and Professor Otavio Baranger join Grace McNamara to explore how Elfie is scaling globally, the science behind its clinical trials, and why it could change how the world manages chronic illness.
🎧 Tap play to discover why this platform is turning heads in digital health.
Emilie shares her global journey from launching L’Oréal’s Makeup Genius to leading Elfie’s international growth across more than 20 countries. Professor Baranger offers an insider’s view into the rigorous science behind Elfie, from real-world data to large-scale randomised controlled trials currently underway.
What sets Elfie apart?
🧠 Medically endorsed
🎮 Gamified
📱 Ad-free
💡 Evidence-backed
🌍 Inclusive by design
Grace, Emilie, and Otavio dive into the platform’s real impact: improving adherence, changing health behaviours, and delivering tangible outcomes, particularly for underserved populations. They discuss Elfie’s unique AI-powered features, its commitment to equity in research, and its goal to become the world’s leading Super Health Hub.
With over 650,000 users and 900 participants in clinical trials, Elfie is more than an app. It’s a movement focused on access, personalisation, and trust.
🤝 Meet Our Guests
Emilie Cristini – Global Pharma Partnership Director, Elfie
Professor Otavio Baranger – Executive Director, The George Institute UK and Professor of Clinical Trials, Imperial College London
💼 Key Takeaways
Elfie is a free, gamified, medically endorsed digital health app tackling chronic conditions like hypertension and diabetes. It is now available in more than 20 countries and languages.
Global partnerships with leading academic institutions are reinforcing Elfie’s scientific credibility, including a 900-participant RCT across Brazil and Vietnam.
Unlike typical health apps, Elfie does not run ads or sell user data. Access is free, rewards are real, and the focus is impact.
Elfie supports underserved communities worldwide through personalised health plans, education, and AI-powered tools.
📣 Quotes to Remember
"Elfie isn’t just another app. It’s a movement toward global health equity." – Grace McNamara (00:55)
"We want to drive impact, not just for patients, but to change how chronic conditions are managed." – Emilie Cristini (58:45)
"Research belongs to society. Diversity, sex, gender, and access all matter in science." – Professor Otavio Baranger (1:04:10)
📣 Episode Shoutouts
Vesna Akozic – Braise
Jane Hurst – Professor and Global Director of Women's Health, Imperial College