In this episode, Gav Baxter opens up about his unconventional career path, from struggling gym instructor in the UK to leading one of the biggest fitness events in Dubai. We talk honestly about what it’s like to live and work as an expat in two very different but rapidly evolving markets: the fast-paced, international business hub of Dubai and the traditionally conservative yet transforming Saudi Arabia.
Gav shares the challenges, surprises, and personal growth that come with navigating cultural nuances, shifting gender roles, and leadership expectations in the Middle East. It’s a raw conversation about the highs and lows of building a business and a life abroad, the importance of mentorship and community, and what true leadership looks like in a place where change is happening at lightning speed.
If you’re curious about what it takes to thrive in new markets, the power of diverse leadership, or simply want an honest look behind the scenes of the active leisure industry in the Middle East, this episode is for you.
🤝 Meet Our Guests:
Guest: Gav Baxter, Commercial Director, Dubai Active
Guest: Grace McNamara, Host
💼 Key Takeaways:
Gav shares his authentic journey from a gym instructor in the UK to leading fitness industry growth in Dubai and Saudi Arabia.
The realities and nuances of working and living as an expat in two very different Middle Eastern markets.
How cultural shifts, especially around gender dynamics and leadership, are shaping new opportunities in the region.
The critical role of mentorship, diverse leadership styles, and embracing personal growth through challenge.
Practical insights for those considering career or business moves to the UAE or Saudi, including costs and community support.
Behind-the-scenes of the Dubai Active event, its rapid growth, and plans for the future.
📣 Quotes To Remember (with timestamps):
“It doesn’t take long to set up a business in Dubai — it was done for me within a week.” (24:51)
“Saudi Arabia’s 2030 Vision is clear — everyone knows the direction, and female leadership is growing fast.” (22:17)
“The purpose of a leader is to create more leaders.” (53:27)
📣 Episode Shoutouts:
Jenny Patrickson, MD Active IQ — inspiring mentorship and leadership
Rachel Young — unrivaled networking and relentless curiosity
Rachel Chatham and Tom Reese, Dubai Active — passionate, resilient leaders shaping the sector
Lisa Skelton, Lisa Jenkins, Tilly Westill, Samma Osama — emerging leaders driving impact