#50 Karen Biehl | Head of Portfolio Marketing

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Connecting Dots with Usama

Muhammad Usama

59 episodes

1 week ago

The concept behind this podcast is to primarily demystify the job titles and connect dots to where did the professionals - in different fields - start their journey; how they reflect on their learnings, career trajectory; and where did their decisions land them in life.

Careers

Business

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All content for Connecting Dots with Usama is the property of Muhammad Usama and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business

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#50 Karen Biehl | Head of Portfolio Marketing | Munich, DE

Connecting Dots with Usama

32 minutes

2 years ago

#50 Karen Biehl | Head of Portfolio Marketing | Munich, DE

Welcome to Connecting Dots!

With an increasing emphasis on understanding customers, companies today are evolving from the traditional role of being product oriented to focusing on customer solution. While product marketing focus on product, and solution marketing is about marketing solutions, "portfolio marketing" is the term that captures “all of the above" - the product, solution, and industry. To better explain this full monty role, we have with us today Karen Biehl, who’s Head of Portfolio Marketing at Ericsson, Germany.

In this episode, Karen walks us through her transition from the banking industry to telecom. As a strategy and product leader, she shares her passion for shifting the traditional industries from within and generating business impact. She also provides advice on adopting and exhibiting effective leadership qualities and being intentional in all our career moves.

So if you’re curious to know about the shift in market focus or are looking to explore a career in portfolio marketing, tune into this comprehensive conversation with Karen Biehl to get more clarity regarding this all-encompassing role. Karen's Socials: LinkedIn: https://www.linkedin.com/in/karenbiehl/

YouTube: https://youtu.be/PsXWJELEhts

Support Us: https://www.buymeacoffee.com/musama