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Each month we explore current hot topics within the adhesive and sealant industry with the people who know them most.
Episode 21: Positioning your new product innovation for success in the market
Connected to ASC Podcast
30 minutes
1 year ago
Episode 21: Positioning your new product innovation for success in the market
In this episode, I speak with Marc Benevento, founder and managing director of Industrial Market Insight. We discuss Marc's five steps to new product success, value proposition, and voice of customer strategies. He also gives us a sample of what he looks for when judging submissions for ASC's Innovation Awards.
Connected to ASC Podcast
Each month we explore current hot topics within the adhesive and sealant industry with the people who know them most.
