Leveraging Social Media for Insurance: A Conversation with Matt Layson

In this episode of 'Connected Conversations in Insurance,' host Ray Huang interviews Matt Layson, an insurance advisor and operations manager at Calrose Insurance. They discuss Matt's journey to becoming an insurance agent, his family's long-standing presence in the industry, and his pivot from being a professional musician to focusing on insurance. Matt shares insights on his social media strategy, specifically his use of TikTok and Instagram to educate the public and improve his communication skills. Despite initial challenges, his dedication to creating engaging and informative content has paid off, winning him clients and followers. They also touch on the importance of translating complex insurance jargon into plain English and the benefits of consistency in content creation. Matt offers practical advice for agents looking to start their own social media ventures, emphasizing simplicity, persistence, and the broader value of improved communication.

00:00 Introduction and Guest Welcome

01:55 Matt Layson's Origin Story

03:53 Agency Overview and Focus

06:28 The Journey into Video Content

15:09 Content Creation Process

23:55 Handling Feedback and Trolls

26:10 Advice for Aspiring Content Creators

29:20 Conclusion and Contact Information

Connect with Matt Layson:

TikTok: https://www.tiktok.com/@matthewlayson

Instagram: https://www.instagram.com/mattlayson/

YouTube: https://www.youtube.com/@CalRoseIns

CalRose Insurance: https://calroseins.com/CalRose on

Facebook: https://www.facebook.com/calroseinsurance