Podcasting for Impact – Insights from James Jenkins
In this episode of Connected Conversations in Insurance, we sit down with James Jenkins, host of the Agency Freedom Podcast and founder of RiskWell Insurance, to discuss his journey into podcasting and the strategies that have made him successful. James shares how he initially resisted starting a podcast but ultimately found it to be a powerful platform for sharing his transition from captive to independent agent—and beyond.
James dives into the key elements of a successful podcast, including defining your audience, tailoring content, and distinguishing between industry-focused and hyperlocal podcasts. He explains how hyperlocal podcasts, like hisMcKinney Podcast, can create meaningful connections within a community, even if growth is slower.
From pre-planning content and booking guests to setting up efficient systems, James offers practical advice for anyone looking to launch a podcast—whether to engage industry peers or build local relationships. If you’ve ever considered starting a podcast, this episode is packed with insights on making it both impactful and sustainable.