The Power of Women’s Sports: Why Now Is the Time to Invest

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fb/87/0d/fb870d49-549e-2de1-8a78-07ccca6cc0d3/mza_13927674592517396528.jpg/600x600bb.jpg

Connected Brand

MK Getler

17 episodes

1 day ago

Welcome to Connected Brand. In this series, we explore the pivotal role connection - true authentic human connection - plays in fostering regenerative growth and sustained success through your fanbase. Join us as we learn from the powerhouses fueling today's most connected brands and hear firsthand their approach, strategies, and philosophies to forge authentic connections with their employees and customers.

Marketing

Business

RSS

All content for Connected Brand is the property of MK Getler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40751142/40751142-1740176287480-ccdfd25c95961.jpg

The Power of Women’s Sports: Why Now Is the Time to Invest

Connected Brand

33 minutes 36 seconds

8 months ago

The Power of Women’s Sports: Why Now Is the Time to Invest

Women's sports are experiencing unprecedented growth, but how do we sustain the momentum and ensure long-term investment?

In this episode of Connected Brand, we sit down with Therese O’Higgins, Managing Director at Billie Jean King Enterprises, to discuss the business case for investing in women’s sports, the impact of brand sponsorships, and the role of community in shaping the future of sports.

🔥 In This Episode, We Cover:

✅ Why women’s sports are gaining more media coverage & investment than ever before

✅ How brands and investors can authentically support women’s sports

✅ The power of community, advocacy, and storytelling in driving change

✅ The role of Billie Jean King Enterprises in pushing for equity in sports

📢 Join the Movement & Get Involved! Whether you’re a brand leader, investor, or fan, now is the time to step up and support women's sports. Watch, attend, and invest—because representation matters.

🔗 Connect with Therese O’Higgins: https://www.linkedin.com/in/thereseohiggins

🌍 Learn More About Billie Jean King Enterprises: https://www.billiejeanking.com/bjk-enterprises/

📺 Watch the Full Episode on YouTube: https://youtu.be/anyadaxCMMs