In this episode of Connected Brand, I sit down with Jason "Yarby" Yarborough, founder of Arcadia, to explore the power of partnerships and community in business. Jason shares his journey from leading partnerships at Drift, Terminus, and PFL to launching Arcadia, a leadership experience that redefines how go-to-market leaders connect. We discuss why authentic relationships—not transactions—drive long-term success, how community ecosystems should be built, and why Arcadia is shaking up the conference model with its outdoor, immersive experiences.Tune in for insights on:✅ The role of trust in partnerships and revenue growth✅ Why most partner programs are buckets, not ecosystems✅ The power of non-traditional gatherings for real connections✅ How community and leadership intersect in businessDon't miss this conversation on rethinking partnerships, leadership, and the future of community-driven business.🔗 Learn more about Arcadia: ArcadiaLeadershipExperience.com🤝 Connect with Yarby: https://www.linkedin.com/in/yarby?📺 Watch on YouTube: https://youtu.be/w0LCpEjvnOI