Fresh off an incredible two-day retreat in the beautiful Okanagan, Lisa dives deep into the story that keeps so many driven, ambitious people trapped: ”I should know this stuff already.” If you’ve been drowning in personal development for years, reading all the books, taking the courses, working with coaches, and you’re still stuck in the same patterns, this episode is for you. What You’ll Learn: The Truth About ”Should Know Better” Lisa breaks down why believing you should already have it figured out is the exact thing keeping you stuck. She shares how this story kept her trapped for years and why it’s actually keeping you from the transformation you’re craving. The Bus vs. Plane Analogy We don’t need coaches. We’re all capable of finding our way. But working with a one-to-one coach is the difference between taking a bus across the country versus hopping on a plane. Same destination, completely different timeline. Lisa’s Money Story Transformation For years, Lisa thought she had a money problem. The real problem? She was constantly holding her attention on what she didn’t have instead of recognizing the abundance that was already there. She shares the specific questions she asked herself that shifted everything. The Four Phases of Transformation Awareness - Discovering what’s really holding you back (spoiler: it’s not what you think) Acceptance - That hard pill moment when you realize the problem isn’t the problem Practice - The part nobody wants to do but everyone needs to do Embodiment - Where you become aware of your red flags and know how to bring yourself back to center faster The Real Cost of Playing Small Lisa challenges you to ask yourself: What is it costing you to get stuck in your stories? How much longer are you going to use ”I should know this” as an excuse to not make the investment in yourself that you need to make? She shares her own journey of learning to stop shrinking, to show up as a leader, and how working with coaches for two decades has allowed her to create the life and business she has today. The Dragon Unicorn Moment Lisa shares a powerful story about a friend telling her: ”You not standing out is like a dragon unicorn standing in the middle of a field, not standing out.” This became a turning point in her journey of accepting that she’s here to lead. Bottom Line You have information, but information is nothing without action. Nothing. The most successful, emotionally well people Lisa knows have worked with coaches, not because there’s anything wrong with them, but because they value personal growth and want to show up as more powerful leaders in their lives.