Welcome back to Confounded, where we dig into the untold stories behind building businesses—the highs, the lows, and everything in between. Today, I’m joined by someone whose name might not be immediately familiar, but whose influence on the UK’s automotive and tech scenes is undeniable. David Edmonston is the founder of the legendary PistonHeads.com, one of those rare founders who built something before the world was ready for it, and made it work anyway. Pistonheads was a site that not only...
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Welcome back to Confounded, where we dig into the untold stories behind building businesses—the highs, the lows, and everything in between. Today, I’m joined by someone whose name might not be immediately familiar, but whose influence on the UK’s automotive and tech scenes is undeniable. David Edmonston is the founder of the legendary PistonHeads.com, one of those rare founders who built something before the world was ready for it, and made it work anyway. Pistonheads was a site that not only...
Mastering Brand Value and Identity: A Conversation with Branding Expert Andrew King
Confounded TV
24 minutes
1 year ago
Mastering Brand Value and Identity: A Conversation with Branding Expert Andrew King
Unlock the secrets behind powerful branding with branding guru Andrew King, the innovative force behind PJ Smoothies and Strike, who joins us to dissect the anatomy of a brand that not only captures attention but also accrues value. Andrew offers a treasure trove of wisdom for those looking to elevate their company’s market presence. Whether you're at the forefront of a fledgling startup or driving an established enterprise, our conversation with Andrew is packed with real-world exampl...
Confounded TV
Welcome back to Confounded, where we dig into the untold stories behind building businesses—the highs, the lows, and everything in between. Today, I’m joined by someone whose name might not be immediately familiar, but whose influence on the UK’s automotive and tech scenes is undeniable. David Edmonston is the founder of the legendary PistonHeads.com, one of those rare founders who built something before the world was ready for it, and made it work anyway. Pistonheads was a site that not only...
