Okay, let's talk mission. You know, that thing you put on your website? Well, it's way more than just words. It's about figuring out why your business exists and exactly what it does. Getting clear on your core focus establishes a deep sense of intentionality, guiding every aspect of your operations. A well-defined mission provides clear direction and fosters strong team cohesion. Often, the true core focus of a business extends beyond its immediate product or service (believe it or not our mission is not about coffee!). Understanding this focus prevents decision-making driven by FOMO (fear of missing out). In this episode be inspired to figure out your real mission, get laser-focused on what and why your business exists, and watch it take off.