Corporate Burnout to Beauty Entrepreneur: The Real Story Behind Career Change

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Confidence Secrets with Kate Ziuz

Kate Ziuz

17 episodes

3 days ago

Presence is power - and it can be mastered. This podcast features ambitious women in leadership, business, and entrepreneurship sharing strategies for executive presence, confident communication, and personal branding. From public speaking and high-stakes meetings to refining body language and owning the room, each episode delivers practical tools to elevate your presence, amplify your influence, and unlock success in business and life. Subscribe to step into every room with confidence and authority.

Self-Improvement

Education

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Self-Improvement

Education

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Corporate Burnout to Beauty Entrepreneur: The Real Story Behind Career Change | Korean Beauty Business

Confidence Secrets with Kate Ziuz

29 minutes 22 seconds

1 month ago

Corporate Burnout to Beauty Entrepreneur: The Real Story Behind Career Change | Korean Beauty Business

What happens when a 17-year corporate finance veteran realizes she has to "practice smiling" just to walk into her office?

Yoona So, founder of Sokit Beauty, shares her raw journey from management consulting to building a Korean skincare boutique. This isn't another "quit your job" success story - it's an honest look at the fear, self-doubt, and daily challenges of reinventing yourself as a parent and entrepreneur.

In this conversation, Yoona reveals:- The moment she knew corporate life was draining her soul- How she channels fear and self-doubt as business fuel- Why she went against conventional wisdom by opening a physical store- Her philosophy of giving value without expecting returns- The biggest skincare mistake people make (and it's not what you think)

From practicing smiles in corporate hallways to building authentic connections with skincare customers, this episode explores what it really takes to pivot careers when stability feels like a golden cage.

Whether you're feeling stuck in corporate life or considering your own business venture, Yoona's story offers practical insights on making major life changes while managing real responsibilities.

CONNECT WITH YOONA:Instagram: https://www.instagram.com/sokitbeauty/Website: sokitbeauty.comTikTok: https://www.tiktok.com/@sokitbeauty🔥 Stop being forgettable. Start being magnetic: https://www.masteryourpresence.com/Instagram: https://www.instagram.com/kate.ziuz/TikTok: https://www.tiktok.com/@kate.ziuzLinkedIn: https://www.linkedin.com/in/kateryna-ziuz/#StagePresence #NetworkingTips #ConfidentBodyLanguage #WomenWhoLead#CorporateToEntrepreneur #KoreanSkincare #WomenInBusiness #EntrepreneurStory #BeautyBusiness #CareerChange #SokitBeauty #StartupStory #BusinessTransformation #koreanbeauty