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Confessions of a Marketer
Mark Reed-Edwards
232 episodes
5 months ago
In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.
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Marketing
Business
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All content for Confessions of a Marketer is the property of Mark Reed-Edwards and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.
Show more...
Marketing
Business
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Making the Most of Podcast Content
Confessions of a Marketer
36 minutes 49 seconds
4 years ago
Making the Most of Podcast Content

On this episode, we welcome Jaclyn Schiff, founder of PodReacher, a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. We dig into what PodReacher is all about, how podcasting fits into an overall content marketing strategy, how people should look at the content they produce in a podcast, the role of show notes, and repurposing episodes into articles and blog posts. We also get a glimpse into the future of podcasting. 


A few things we discussed:

  • Brandon Huffard: SEO for the rest of us
  • Podboxer
  • The podcast episode that PodReacher worked on for me: Video in Marketing


As I look at my paltry show notes, it’s clear Jaclyn’s service is superior to anything I can do. 

Confessions of a Marketer
In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.