Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas. Together, they unpack the evolving meaning of authenticity in higher ed social media and why it’s not as simple as just “being real.” Grant shares strategies for humanizing institutional accounts, empowering student voices, and creating content that speaks directly to your campus community. This conversation dives deep into community building, student-first messaging, and how to balance fun with institutional integrity—all through the lens of a social media manager’s lived experience.