Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.
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Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.
Ep. 43: A Look into University of Michigan’s Social Media Playbook
Confessions of a Higher Ed Social Media Manager
36 minutes 38 seconds
4 months ago
Ep. 43: A Look into University of Michigan’s Social Media Playbook
In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social. From building out detailed platform-specific personas to crafting crisis-proof content, Erica shares how her newsroom roots and strategic thinking shape her approach to higher ed communications. If you're looking for real-world strategies for smarter social media management, this is the episode you’ve been waiting for.
Confessions of a Higher Ed Social Media Manager
Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.
