Most founders think a go-to-market strategy is just a launch plan or a marketing campaign — but it’s so much more than that. In this episode, I break down what a true GTM strategy is, why it’s the difference between a product that flops and one that takes off, and how you can create a winning plan that drives real traction.

I share:

• What a go-to-market strategy actually includes (beyond marketing)
• The key lessons I learned from launching a multimillion-dollar product in corporate
• How to identify your ideal customer and their biggest pain points
• Why you shouldn’t overbuild your product before launch
• How to nail your positioning, distribution, and sales funnel for success

RESOURCE MENTIONED 

→ GTM Essentials Course: https://selinaho.com/gtm-essentials

START YOUR BUSINESS

→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap

SCALE YOUR BUSINESS

→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ 

→ Secure Your Winning GTM Strategy: https://selinaho.com/consulting 

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com  

→ LinkedIn: https://www.linkedin.com/in/selinaho  

→ Instagram: https://www.instagram.com/selinajho   

→ TikTok: https://www.tiktok.com/@selinajho_ 

TIMESTAMPS

00:28 Common Misconceptions

01:26 Importance of Pre-Launch Work

01:47 Corporate GTM Story

02:05 Understanding Your Target Customer

03:07 Strategic Distribution Plan

05:06 Defining GTM

05:46 Identifying Your Ideal Customer

07:24 Market Research Essentials

10:03 Prototyping and Testing

10:49 The 80/20 Rule in Product Development

13:29 Importance of Positioning

14:27 Effective Distribution Strategies

15:14 Sales Funnel