Most businesses don’t fail because their idea is bad... they fail because they’re solving the wrong problem.

In this GTM Essentials lesson, I'm breaking down how to identify and validate the right problem for your ideal customer, so you don’t waste time, money, and energy building something no one wants.

You’ll learn:

• Why solving a meaningful pain point is the foundation of every successful business
• How to avoid the common “wrong problem” trap
• Practical steps to validate your idea and ensure there’s a big enough market

ADDITIONAL RESOURCES 

→ Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials

→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com  

→ LinkedIn: https://www.linkedin.com/in/selinaho  

→ Instagram: https://www.instagram.com/selinajho   

→ TikTok: https://www.tiktok.com/@selinajho_ 

P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍