How to Position Your Brand to Charge Premium Prices

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Confessions of a Conscious CEO

Selina Ho

122 episodes

6 days ago

Confessions of a Conscious CEO pulls back the curtain on what it really takes to build a purpose-driven business that aligns with your values, sustains your lifestyle, and actually makes money. Join business advisor Selina Ho for unfiltered insights, behind-the-scenes lessons, and honest conversations with visionary founders who are redefining success. From profitable product development to intentional scaling and funding — it’s the real talk every conscious entrepreneur needs. Tune in weekly to get inspired, sustainably grow, and achieve your version of success!

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How to Position Your Brand to Charge Premium Prices

Confessions of a Conscious CEO

5 minutes 37 seconds

3 months ago

How to Position Your Brand to Charge Premium Prices

If you nail your branding, you can literally charge double — and your customers will happily pay for it.

In this GTM Essentials lesson, I’ll show you how to build a brand that stands out, creates trust, and allows you to command premium pricing.

I discuss:

What branding really is (hint: it’s not just logos and colors!)
How to create strong brand associations that stick
Why clarity beats cleverness when crafting your message
A simple exercise to define your brand’s personality, values, and tone
How top brands like Nike and IKEA build long-lasting recognition

ADDITIONAL RESOURCES

→ Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials

→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_

LET’S CONNECT

→ Newsletter: https://ceo-confessions.beehiiv.com

→ LinkedIn: https://www.linkedin.com/in/selinaho

→ Instagram: https://www.instagram.com/selinajho

→ TikTok: https://www.tiktok.com/@selinajho_

P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍